Pricing · GospelGraph
Built for a year of looking, not a one-off glance.
The report is free and always will be. The MCP plan puts GospelGraph inside the AI assistant your team already uses. A seat buys the map around it: every tract in the country, and somewhere to keep your work.
Start with the address that matters most.
Unlimited tract-level Field Reports on any U.S. address. You do not need to sign up, there is no rate limit, and the report is identical to the one a paying subscriber gets. If it does not earn the next click, the paid plan will not either.
Seats for the map, or GospelGraph inside your assistant.
One person, one login.
Room for a pastor, a staff member and a lay leader.
For a network, a presbytery or a denominational pilot.
GospelGraph inside the AI assistant your team already uses. Set up and trained by The Hood Shepherd.
30-day money-back guarantee · Cancel anytime · Seats reassignable
The MCP plan · $599 a month
The assistant they already use, now reading GospelGraph.
MCP is the connection that lets an AI assistant, like Claude, search GospelGraph directly. The pastor asks in plain English, inside the app his team already uses. No dashboards to learn and no spreadsheets to build.
The MCP plan is its own plan: the seat plans do not include it. The Hood Shepherd sets it up with you, connects it to your team’s assistant and trains your staff to ask good questions.
Request onboarding- SetupTHS registers the church's MCP access and connects it to their AI assistant.
- TrainingA working session with their staff on asking good questions and turning answers into a plan.
- CoverageMore than 250,000 neighborhoods across every census tract in the United States.
- SupportOngoing help from THS.
Annual prepay is available, quoted by THS.
Pastors ask the way they talk. Nobody needs a census tract number; the assistant finds it from an address or a landmark.
- Who lives here
We're down the road from Point Pleasant Elementary in Glen Burnie. Who lives around our church?
- Gospel access and need
There are a dozen churches within a couple miles of us. Are we even needed here?
- Their own post
Here's our Facebook post for family night. Will it work around here?
- Their own sermon
Here's my sermon draft. Will my illustrations connect with the families near the church?
- Small group packets
Here's where our small groups meet. Build each group an evangelism packet with a Gospel script for its neighbors.
- Side by side
Compare the neighborhoods around these two sites for a church plant.
A church can give the assistant its own documents and ask GospelGraph about them. Remove names first: GospelGraph needs to know where, not who.
- Member addresses
- Where the congregation already lives, which households it lives among, and natural regions for small groups.
- Small group locations
- One evangelism packet per neighborhood: who lives on those streets, the Gospel in four lines written for them, a story to share, questions worth asking, a weekly habit, and what backfires.
- Social posts, mailers, and invitations
- Copy rewritten to connect with the households around the church, with hidden costs and two-adult, two-car assumptions flagged.
- A sermon draft
- Which illustrations will connect with the families near the church, which assume a life they don't live, and replacements drawn from the guides.
- A plan to plant, build, hire, or start a ministry
- Neighborhoods side by side, fifteen years of census history (2009 to 2024), similar neighborhoods where a working model might travel, and a ministry posture for the households there.
A guaranteeIt is not a guarantee of growth, conversions, or results of any kind.A replacementIt is not a replacement for prayer, pastoral judgment, or knowing your neighbors face to face. It helps a church know where to look and what to listen for.A CRMIt is not a CRM or a church management system.
One product
Every seat gets all of it. Seats are the only thing that changes.
- Full GIM Explorer, every neighborhood nationwide
- Unlimited Field Reports
- 42-segment field guide
- Unlimited saved profiles and PDF export
- Church Fit Wizard, a guided read of your neighborhood
- Congregation map from your Planning Center people list
- Multi-metro access
- Cross-plant comparative analysis
- Bulk data export
If price is the obstacle
If the price is standing between your ministry and the map, the price should move.
Send a short note describing your context. A solo planter under support, an urban mercy ministry, a denominational pilot. We reply within a week, and we say yes to people who need it.
Request comp access- ABivocational planters in pre-launch fundraising.No external salary yet, sending church support not flowing.
- BMercy ministries in chronically under-resourced tracts.Diaconal work where the budget already goes to direct relief.
- CSeminary & M.Div. students doing field research.A letter from a faculty advisor is enough.
- DDenominational pilots testing the tool for institutional adoption.See the networks section below.
Networks & denominations
When one map needs to serve many plants.
Custom contracts for church planting networks, denominations, and multi-site organizations. Built around the way your committee actually makes decisions.
Talk to Aaron- ✓Custom seat pool, scaled to your network
- ✓Regional dashboards by presbytery or district
- ✓Cross-plant comparative reporting
- ✓Direct line to Aaron for methodology calls and training
- ✓Invoice billing on your fiscal cycle
Keep it free
The free report stays free because people give.
GospelGraph is a project of The Hood Shepherd, a 501(c)(3) nonprofit. Every church can read its neighborhood here without paying, whatever its budget. Gifts pay for the data, the hosting and the writing behind every report.
Gifts go through Church Center and are tax deductible as the law allows. Seats and the MCP plan are purchases, not gifts.
Frequently asked
Questions worth answering.
The Field Report tool is free for everyone. You do not need an account, and there is no rate limit. Drop in an address or hit Locate and the report runs. A paid seat unlocks the Explorer: the full map of every U.S. census tract, layered with need pressure, the witness gap, and direction of travel, plus saved profiles and exports.
It isn't - the report itself is identical. The free tool is the report. What a paid seat adds is the context around any one report: every neighboring tract for comparison, all 84K+ tracts to browse, saved profiles you can return to, PDF export, and the Church Fit Wizard, which walks you through reading your own neighborhood.
Yes. Cancel from your account settings and you'll keep access through the end of the current billing period. Annual subscriptions email you a renewal notice 14 days before the charge.
30 days, no questions. If GospelGraph isn't earning its place in your ministry workflow, email us in the first 30 days and we refund the full subscription.
One login. The bands are one seat, three seats and ten seats, and every seat gets the whole tool. Seats can be reassigned at any time. If you need more than ten, talk to us about the institutional plan.
A guided walkthrough that takes a single address and runs you through what the Explorer is showing you, one layer at a time. It comes with every seat.
Your plan's admin connects your church's Planning Center account, and GospelGraph maps where your households live against the Gospel Desert Index: which neighborhoods your people already hold, and how many live where churches are thinnest. We keep only the number of households in each census tract, never a name or a street address, and a neighborhood is only named when five or more of your households live there. It re-reads your list every week, and disconnecting deletes everything.
Three honest options. One: use the free Field Report tool, it does a lot. Two: a single seat at $15/mo is designed to be defensible on a personal-development budget. Three: if those still aren't possible and the work is real, request comp access. We say yes to people who need it.
Yes. Billing details can belong to anyone. Many planters have their sending church cover an Explorer subscription on their behalf.
Yes - currently every email at aaron@thehoodshepherd.com reaches Aaron directly. You can write him about methodology, comp requests, institutional pilots, or finding a bug in the model.
Still deciding? Run a Field Report first. The free tool is the whole point.
Run a free report